commercial directing

How Director Aidan Cullen Shot a Cosmos Commercial on Film — and Built a $100M Crew Platform on the Side

Director Aidan Cullen breaks down the Cosmos commercial shot on film with Odessa A'zion — and the $100M freelance crew platform he built alongside his directing career.

Industry

What is a Spec Commercial and Should You Make One?

A spec commercial is a self-funded advertisement produced without a client's commission. Here's why directors make them, how to choose the right brand, and whether the investment is worth it.