Profoto's New PowerBeam, MaxiZoom, and MiniZoom Reflectors Give You Three Ways to Shape Hard Light

Profoto just expanded its hard reflector lineup with three new options — PowerBeam, MaxiZoom, and MiniZoom — covering tight long-throw beams to compact location setups. Here's how they differ.

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Profoto's New PowerBeam, MaxiZoom, and MiniZoom Reflectors Give You Three Ways to Shape Hard Light

Profoto just expanded its hard reflector lineup with three new additions — the PowerBeam, MaxiZoom, and MiniZoom — each designed around a different use case for controlling directional, punchy light. All three work with Profoto's flat-front strobes and point-source LEDs, covering everything from long-throw dramatic key lighting to compact on-location setups.

PowerBeam: maximum output, minimum spill

The PowerBeam is the most specialized of the three. It's built for one job: concentrating light into a tight 20° beam with as little spill as possible, while adding a claimed 3.5 stops of output gain. That combination — tight beam, long throw, clean edges — makes it well-suited for dramatic key lighting at distance or any scenario where you need precise placement and don't want stray light contaminating the rest of the frame.

It's designed specifically for Profoto's flat-front 100mm lights, and comes with a Reflector Case 337 included. It's also compatible with Profoto's 337mm grids and barndoors if you want to control the beam further. Available now at $499.

MaxiZoom: punchy output with adjustable beam

The MaxiZoom is the more flexible, general-purpose option of the three. In spot position it produces a 25° beam and claims up to 2 stops of output boost — but its distinguishing feature is an adjustable mount that lets you slide the reflector back on the head to change beam angle and output continuously, rather than locking you into a fixed spread.

A faceted, high-gloss interior produces what Profoto describes as punchy light with smooth, natural falloff. It comes with a padded case that clips directly onto a backpack for location work. Exact pricing is available on Profoto's website.

MiniZoom: the location companion

The MiniZoom is the compact version of the same idea — small enough to remain mounted on your light even when it's packed in a bag. It uses the same adjustable zoom mount as the MaxiZoom, with a claimed 1.2-stop output boost. What you give up in output compared to the MaxiZoom you get back in portability and convenience. Exact pricing is available on Profoto's website.

Reflector Case 337

Alongside the three reflectors, Profoto also introduced the Reflector Case 337 — a semi-hard, padded ripstop nylon case with foam inserts designed to hold any Profoto 337mm hard reflector. It's stackable with protective feet to reduce wear in storage, and a separate case option from the one bundled with the PowerBeam.

Who these are actually for

These are Profoto-ecosystem accessories, so they're aimed at photographers and filmmakers already invested in that system — think studio portrait, commercial, editorial, and narrative work where you're building on top of B10, D2, or similar Profoto lights. The PowerBeam in particular is a meaningful addition for anyone doing dramatic key lighting or needing to throw light across larger spaces without losing control of where it falls.

Key Specs:

  • PowerBeam: 20° beam, 3.5-stop output gain, for 100mm Profoto lights, includes Reflector Case 337, $499
  • MaxiZoom: 25° spot beam, up to 2-stop output gain, adjustable zoom mount, includes padded backpack-clip case
  • MiniZoom: compact, 1.2-stop output gain, adjustable zoom mount, pack-in-bag size
  • Reflector Case 337: semi-hard ripstop nylon, stackable, fits all 337mm Profoto hard reflectors
  • Compatibility: All three work with Profoto flat-front flashes and point-source LEDs

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