Camera Gear
Ulanzi's VibeKey Is a Tiny Hardware Bet on Voice-Prompting AI
Ulanzi's $61 VibeKey is a physical keypad built for voice-prompting AI, joining a genuinely emerging hardware category.
Camera Gear
Camera Gear
The Best Memory Cards for Fujifilm's GFX Eterna 55
The Eterna 55 only records ProRes to CFexpress Type B cards, no SD workaround. Here's exactly what to buy by codec and bitrate.
Camera Gear
The Best Lenses for Fujifilm's GFX Eterna 55
The Eterna 55's massive sensor makes lens choice complicated. Here's the one purpose-built cine lens, plus native and adapted options.
Camera Gear
Is the Fujifilm GFX Eterna 55 Medium Format or Large Format? Both, Sort Of.
The Eterna 55 gets called medium format and large format, and both are technically correct. Here's why the terminology genuinely conflicts.
Camera Gear
A Year Into the GFX Eterna 55: Has Large Format Found a Place in Cinema?
A year after launch, Fujifilm's large-format Eterna 55 still hasn't broken into the ARRI/VENICE conversation. Here's why, and what it actually offers.
Camera Gear
Should You Buy the Mission 1 Pro ILS? The Complete Guide, Company Risk Included
Everything on the Mission 1 Pro ILS: full specs, what to buy alongside it, how it compares, and the real company risk behind it.
Camera Gear
"A Thrilling Oddity": How the Trade Is Reacting to the Mission 1 Pro ILS
Reviewers are split on GoPro's first interchangeable lens camera. Here's where PetaPixel, TechRadar, and Engadget actually agree and disagree.
business & industry
GoPro Just Sold Itself Into the Defense Industry for $285 Million
GoPro is merging with Starman Optical in a $285 million deal, pivoting toward AI data centers and defense while keeping its cameras alive.
Camera Gear
GoPro Mission 1 Pro ILS vs. Panasonic GH7: Which MFT System Actually Wins
The ILS and GH7 both mount MFT glass, but they're built for opposite philosophies. Here's the real tradeoff, and who each fits.
Camera Gear
Fixed Lens or Interchangeable: Which Mission 1 Pro Should You Actually Buy
GoPro's Mission 1 Pro ILS shares its sensor with the standard Pro. Here's what the lens swap actually costs you, and what it buys.
Camera Gear
Building a Rig for GoPro's Mission 1 Pro ILS
GoPro built the Mission 1 Pro ILS around its own mount ecosystem. Here's what to actually buy to rig it out properly.
business & industry
Markiplier Just Became GoPro's Largest Shareholder, Betting on the Mission 1 Pro ILS
Markiplier acquired an 8.5% stake in GoPro, betting on the Mission 1 Pro ILS, but didn't disclose the investment in his own promo video for the camera.